Polish fashion technology company WEARFITS has launched an AI-powered virtual try-on platform called WEARFITS.me, designed to enhance the online shopping experience by allowing users to visualize clothing on a digital model created from a selfie. The platform generates studio-style images of outfits, addressing privacy concerns and simplifying the virtual try-on process.
WEARFITS.me operates by using a selfie, along with the user’s height and weight, to create a realistic digital representation. Unlike traditional virtual try-on tools that overlay clothing on personal photos, this platform provides a polished, full-length image with a clean background. The initial setup for creating a digital model takes about 30 seconds, while trying on individual outfits generally requires up to 20 seconds. Users seeking additional accuracy can opt to upload a full-body photograph.
The platform facilitates the shopping process by allowing users to copy and paste product links from almost any online retailer. It automatically identifies product details such as photographs, names, prices, and categories to generate virtual outfits. Shoppers can mix and match items from different retailers to create complete looks, which are then organized into a shopping list containing product prices and links for direct purchases through the respective retailers. Lukasz Rzepecki, CEO of WEARFITS, highlighted that the platform aims to provide a polished presentation akin to professional fashion product photography.
Privacy and accessibility are key features of WEARFITS.me. User photographs and generated images are private, stored within the European Union, and not used for AI training or shared with retailers. Retailers can integrate a “Try it on yourself” button on their product pages to link to WEARFITS.me without needing software integration or contracts. Customers are directed back to the retailer’s site for purchases, and UTM parameters enable businesses to track visits through existing analytics systems.
Unlike general-purpose AI chatbots, WEARFITS.me is focused on product discovery and outfit creation without requiring written prompts or manual uploads. The service is accessible via a web browser without needing app installation. It offers a Free plan with three monthly try-ons, a Plus plan at $4.99 per month for 40 try-ons, and a one-time Pack for 100 try-ons priced at $15. The platform is available at https://wearfits.me/.
About WEARFITS
WEARFITS is a technology company developing solutions powered by artificial intelligence, augmented reality (AR), and 3D/gaussian splat technologies for the fashion and e-commerce industries. Its portfolio includes virtual fitting rooms for footwear, clothing, and accessories, product visualization tools, and size recommendation solutions. WEARFITS.me is its consumer platform for creating studio-style try-on photos from a selfie and products from online retailers.
Lukasz Rzepecki
WEARFITS sp. z o.o.
[email protected]
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